Finding the passion and energy to pursue a major goal can, at times, be a challenge. It is when we face such challenges that we need the support and care of those closest to us. When we bind together, we find the ability to push forward and accomplish what we need to do. With the right support, it may even be easy and enjoyable.
This lesson is especially proven through Antho, a natural beauty supply perfect for those looking for healthy, pure alternatives to the “standard”. Literally run by a family of vegetarians, Antho combines the passion for health and wellness with the drive, dedication, and trust of family working toward a common goal. With each member wearing different hats, the business is able to approach the workplace dynamically, improving both the already high-quality products and the business as a whole. I was lucky enough to talk to Julia, who focuses on marketing, designing, and formulating among other things (I wasn’t kidding about the hats!).
Here’s what I’ve learned about Antho.
The Passion Behind Antho
I first wondered what sparked the passion behind Antho. What drives this business?
To this point, I think they put it best on their website: “We created Antho for all of you who want to end the tiresome and disappointing search for the perfect healthy organic skincare.” Clean, simple, concise – awesome! This is a real issue that many people face. With so many options, it’s hard to know where to look, who to trust, and how to judge one organic product to the next. Antho was created to end the search for the “right” skincare and develop a product that truly nourishes and revitalizes the skin, body, and beyond.
This allows Antho’s products to speak for themselves, not relying on the organic label to prove their quality.
And it makes sense why there is real passion behind this endeavor. With their own experiences in this search, the family was determined to create that “go-to” source for themselves and other consumers. They would provide natural products that really are natural and, more importantly, supportive of a larger philosophy – one with a base of environmental ethics and good physical health. That said, by creating these products, Antho is not only enabled to provide this great source for consumers, but also to spread the message of sustainability, awareness, and purer living.
Commonly, one might scoff at such a notion – could a business really be committed to these principles, and not just on paper? Fortunately, yes. Because of the nature of the business, one that is characterized by meetings between family members and not stock holders, Antho is able to fully commit to high-quality products with purpose.
Products with Purpose (and Pleasure)
And that purpose is a great one! Describing themselves as “beauty purists,” the minds behind Antho see themselves rooted with three main tenets: choose organic, trust vegan, and operate with eco-friendly practices.
First off, Antho is a strong support of organic ingredients and the surrounding philosophy. “Organic” is all about restoration, sustainability, and reciprocity between one and the environment. By supporting these principles, they support the farmers and practices that go into making this a reality. That alone is a huge commitment and testament to Antho’s purpose. What’s more, by going organic, the business is able to offer the purest ingredients. With fewer impurities in your products, there will be fewer impurities in your skin. Options like the Unscented, Organic Face Serum promise rejuvenating, healthy results.
Next, Antho is also committed to vegan products. Not only does Antho refuse to use ingredients derived from animals, but they also refuse to test any products on animals. Rest assured, no Patchouli Geranium Body Oil will find its way onto anything besides humans. Cruelty-free practices directly tie in with undercurrents of the “respect” seen in organic practices, helping to round out a nice coherent picture of Antho. As Julia put it, “True beauty will not hurt anyone or anything, including animals and the environment.”
Finally, Antho stands as a great model for businesses interested in creating sustainable, eco-safe beauty products or selling them. They have a rich, dynamic business operation backed by commendable principles and practices. This supports both a healthy work environment for people and a healthy environment for the cultivation of resources.
We urge you to check out Antho today, learn more about the business and the family, and try some of their products. In addition to those mentioned, Julia highly recommended the facial moisturizers, but suggested everyone explore the skin-type categories for their perfect match. When it comes to Antho, you can trust it’s organic, vegan, and eco-safe – a perfect fit for you and the planet!