When it comes to your home, it’s important to take special care of each nook and cranny. From the paint on the walls to the fabrics in your bedroom, it should be beautiful and inviting as well as healthy and safe. Though you’re on your own with the fabrics, YOLO Colorhouse is here to help with the painting and design needs of your home. Whether you’re expecting a little one or just looking to brighten the color of a room in your house, YOLO will help you do so the non-toxic, eco-friendly way!
The Birth and Realization of YOLO
Artists themselves, Virginia Young and Janie Lowe moved to Portland, Oregon to discover a new type of life – one that was both less stressful and more in touch with the world around them. With plenty of opportunity before them, they soon used their talents to create YOLO Paint, a small painting business. As time went on, though, they began to really feel the effects that paint can have. They found themselves with headaches and sore throats experienced from long days around paint and they wanted to fix whatever was wrong.
After a bit of investigation, they were shocked to learn of the VOCs (volatile organic compounds), carcinogens, and other various toxic chemicals found in paint. Not only was this putting their health at risk, but it also was bad news for the homeowners.
Committed to changing the way things were, YOLO Colorhouse began providing paints with superior health quality. As they describe on their About Page:
Today we are proud to say what is NOT in our paint:
- No carcinogens
- No reproductive toxins
- No mutagens
- No hazardous air pollutants
- No ozone depleting compounds
- No formaldehyde
- No phthalates
- No VOCs
- AND NO BAD COLORS
Creating safe paints was only step one, though. As the creators also discovered in their journey, buyers of paint are often intimidated by the vast array of color choices available – usually there is around 2000 choices from a single paint company. Rather than burden people with the task of sorting, picking, and choosing on such a grandiose scale, YOLO Colorhouse decided to develop a thought-out, purposeful 122 colors. They decided to also make the choosing process easier by offering much larger paint chips for selection – an amazing 12″ x 16″ chip!
All in all, this makes for a paint as vibrant in values as it is in color. And as the creators became more and more engrained in the community of aware, environmentally-minded people, they saw that YOLO Colorhouse could have the potential to help others far and wide through other forms of action.
Colorful Values, Colorful Mission
Today, YOLO Colorhouse brings values that not only address health and personal wellness, but also environmental and social wellness. The paints used by the company are not only good for the people using them, but also for the earth. By only using paint with the least amount of toxicity possible, many of the pollution problems with paint are avoided. What’s more, they have signed on to an impressive Sustainability Commitment. This way, YOLO Colorhouse won’t be bringing color to the world at the expense of the world.
Socially, YOLO Colorhouse is bringing that color, but in a sustainable, health-conscious way. From donations to charities to starting their “Think Pink” pink paint Breast Cancer awareness campaign next week (where they will both educate on breast cancer and also raise money to combat it), YOLO truly is showing its true color, no pun intended.
Brighten Your World
Before, I would be uncertain as to which paint company I would say is “safe”, but now, upon discovering YOLO, I feel confident to tell my friends, family, and loved ones that there is a way to repaint the home without putting one’s health (or the planet’s) in risk. What was once an act somewhat stigmatized by the heavy odors and questionable health results, painting is now something we can each pursue naturally and safely.
Check our YOLO Colorhouse today and find out what your favorite color is! We’re confident you’ll be impressed with their colors, passion, and paints!
Oh, and Virginia Young let me in on a little secret – her favorite is Water 6, at least for now! (See the picture below for the color!)